Social media optimization (SMO) is the use of social media networks to manage and grow an organization’s online presence. As a digital marketing strategy. Social media optimization can use to increase awareness of new products and services. SMO Connect with customers and mitigate potential damaging news.
Social media marketing and search engine optimization have the same motive in both practices. We’ll generate web traffic and increase audiences. In SEO we’ll do everything on the website. Whether it is increasing the quality and quantity of website traffic by increasing the visibility of a website. Or a webpage for users of a web search engine, especially Google. And on SMO we’ll do everything on social media sites.

How do I do social media optimization?

Social media optimization doesn’t happen overnight, and it doesn’t happen all at once. It’s an ongoing process. When you do it, it can yield big results for you. While doing SMO you have to take care of some points which help your social media platform to grow your brand.
If you do it right and keep it up, it gets very easy, and its results are increasing. There are so many ways or techniques of going SMO but its core tenets are universal:


Engagement is a very important and basic thing that you have to do while doing SMO. Without engagement, there is no other way of doing your business or personal portfolio SMO. You have to make a bond with your target audiences and feel them like you are one of them, you have to post time to time, podcasts, videos, and many more.


Quality Content:

Keywords are just one part of the picture when putting any content on social. When you select a keyword you have to make sure that your content is very different and attractive and liked by your audience. Quality content has played the main role for your brand. Because it gives your audience relatable knowledge and provides them quality content.

Social Strategy:

Caneplus Technology provides you best social medial strategy for growing your business. And giving your target audience a better experience. You have to make a roadmap for your social media and work according to that.

Thought leadership:

Good leadership can give you and your business a high jump and make your brand very popular in front of your target audience.


On social media, you have a very great feature called automation. You don’t have to do everything from scratch. Great SMO combines time-saving tools with your authentic voice. It’s as close to push-a-button SMO as you’ll get.

Relation between SEO and SMO

SEO stands for Search Engine Optimization and SMO stands for Social Media Optimization
SEO: In SEO you are taking every action which relates to your website optimization. It includes on-page SEO or on-page optimization and off-page SEO or off-page optimization. In this process, we’ll do everything which helps to increase a website’s ranking on google.
SMO: SMO is also known as Social media optimization.
Social media optimization is a term that gets thrown around a lot. And with good reason as a small business owner, you’ve to be sure that you’re making the most of every opportunity. Even when things don’t cost money, they cost time and energy and you want to spend as little of those as possible.